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September 2018

How Millennials’ Money Views Can Impact Your Business

18-LB-557 millenial blog photo
Some employers are convinced Millennials view money differently than their older counterparts. There’s strong evidence to support this belief. To a greater extent than earlier generations, Millennials appear to be more motivated by purpose than money or material goods. They may be content to earn less income and own fewer possessions, if that means they can live according to values deeply important to them.

Since Millennials now outnumber Baby Boomers as the largest living generation in the USA (Pew Research Center), smart employers keep these divergent views about money in mind when shaping their workplace culture, and when approaching compensation, benefits and 401k plans.   

  • According to a recent Fidelity study, Millennial workers will sacrifice an average $7,600 in yearly compensation, provided it enhances their career development, allows them to gain more purposeful employment, enables them to find a better corporate culture or lets them realize greater work-life balance.
  • When asked whether financial gain or a better quality work life would spur them to accept a new job offer, almost 6 in 10 (58 percent) Millennials surveyed by Fidelity preferred better work life. Many were attracted more to work settings promoting personal growth and well-being than they were to money.
  • Millennials also place a high value on vacation time. In fact, they’re three times likelier than older workers to justify large expenditures when they result in enjoyable memories, according to a Merrill Lynch study.
  • If financial planning is an indication, Millennials may be more likely to focus on details of employers’ 401k plans. Schwab found 34 percent of Millennials have written financial plans, vis-à-vis 21 and 18 percent for GenXers and Boomers.

It pays to recognize millennials’ distinctive perspectives on money. The more companies understand those views, the better able they will be to attract, retain and gain the most from Millennial employees.

What’s the most valuable insight you’ve recognized about Millennial’s monetary views?

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Community Banks Help Students Improve Their Financial Literacy

More than a decade ago, a Montecito, Calif. community bank began participating in a yearly tradition called Teach Children to Save Day. In partnership with schools, the institution helps ground pupils in money-saving habits. The bank later built on this success, launching a new year-round program called Banking on Our Youth.  The bank tea18-LB-556 blog photoms with schools and area non-profits to present economics and marketing classes, a Get Smart About Credit program, and bilingual instruction for parents.

This serves as but one example of community banks nationwide “going the extra mile” to help grade and high school students begin preparing for the increasingly complex financial world they will enter. Those efforts pay off. In two Arizona towns, a bank's financial literacy work helped student assessment test scores soar 70 percent.

Here are four additional examples of community banks teaming with area schools and other stakeholders to enhance the financial literacy of today’s youth. 

  • Allison Bartels, compliance officer at Leaders Bank in Oak Brook, Ill., teaches money management fundamentals, including saving, banking and budgeting for the future to students at many Chicago-area schools.
  • CCB Community Bank in Andalusia, Ala. has brought an online financial literacy program to area grade and high schools. Called Bonzai, the program replicates a video game, delivering budgeting and saving lessons in fun, interactive ways.
  • Nicholl Doggett, AVP Mortgage Lending at Leaders Bank, works with the organization Empowerment through Education and Exposure (EEE) to help Chicago high school students better grasp concepts like loans, types of bank accounts and the reasons for saving money.
  • Massachusetts-based Blue Hills Bank produced a musical play that travels to area K-5 classrooms, teaching kids about sticking to a money management plan.

By imparting financial skills to grade and high school youngsters today, community banks are helping forge a more financially literate society for tomorrow.

What one financial skill do you wish you had mastered back in grade or high school?

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