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Four Steps to Faster, Better B2B Decision-Making

It’s been said a poor business decision can often be avoided by getting the opinion of a respected, 
knowledgeable colleague. A business leader found this strategy generated twin benefits.  First, the act of discussing the matter enabled her to think through the issue more clearly.  Second, her colleague’s insight brought additional clarity for making a prompt decision, and a clear path forward emerged.  18-LB-553 blog photo

This example demonstrates good decisions can be made quickly.  In today’s fast-paced business world, making good decisions quickly has never been more critical. Markets move quickly, and astute, decisive responses are essential.

Here are four ways B2B leaders can make better, faster decisions.

  • Focus on mission and prioritize. If too many criteria enter into decisions, paralysis can result.  Instead, focus on your company's mission and goals, and prioritize. Eliminate non-essential considerations, honing in on the decision yielding the one or two most mission-critical results.
  • Recognize and eliminate bias. Every leader is susceptible to his own biases. Recognize biases can infiltrate your decision-making, and eliminate them. Stay as neutral as possible while weighing multiple views and arguments.
  • Where apropos, delegate. You needn't make every decision yourself. Delegating decision-making to your team achieves two goals: It frees you to tackle other concerns and empowers employees.
  • Realize there's no perfect answer. Decision making's goal is not to arrive at the perfect answer. Its goal is to move forward with a wise decision. Recognizing you must give up other “good” answers when arriving at your chosen approach can help you move forward expeditiously.

By following these steps, you can quickly make one of the best decisions, which is to move forward swiftly so you can take advantage of opportunities when they arise.

What's your own approach to making smart, prompt decisions?


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