Not long ago, one of the nation’s Big Four accounting firms launched an unconventional approach to hiring top talent. It announced it would stage its own “film festival” comprised of employee-made videos. The festival encouraged creation of videos depicting why the firm is an exciting place to work, and drew more than 300 entries. The strategy’s success was soon emulated by companies across many industries.
As this example demonstrates, creativity’s important in hiring the right employees. And never has it been more critical to recruit the best than in this era of near-historic full-employment. Companies should strive to solidify their practices because mistakes in hiring can cost hundreds of thousands of dollars in recruiting, training and replacing workers. Here are a few ways to strengthen your hiring strategies.
- Develop “Future-focus” job descriptions. Avoid describing a job opening as it exists today. Instead, craft a job description hinting at the growth the position offers. Tell what the job requires today, and also how it should evolve over time, enabling candidates to evolve with it. You’ll lure candidates seeking growth.
- Create social media content attracting talent. Use your company’s presence on social media channels like Twitter and LinkedIn to forge a brand appealing to today’s talent. Also explore new social media sites designed to connect job seekers with opportunity. More than 91 percent of employers in a recent survey report using social media to hire. The percentage will surely grow.
- Consider Artificial Intelligence (AI). Adopting cutting-edge technologies like predictive analytics and AI isn’t the future. It’s now. Employers are already seizing on these advances to sift through candidate pools and hire.
Embrace these approaches, and you'll go a long ways toward ensuring ironclad hiring practices. What goal could be more worthy in this era of fierce competition for talent?
What hiring “best practices” has your company found to be successful?
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